sb777 Privacy Policy — Your Data, Your Rights
We take your privacy seriously. This policy explains exactly what data sb777 collects, why we collect it, how we protect it, and what rights you have over your personal information.
Introduction
This Privacy Policy ("Policy") sets out how sb777 ("Platform", "We", "Us", "Our") collects, uses, stores, shares, and protects the personal data of users ("Player", "User", "You") who access or use the sb777 website at sb777.lat, including all associated games, sports betting features, payment services, promotional offers, and customer support channels. This Policy applies to all sb777 services and should be read in conjunction with our Terms and Conditions, which are available at /terms-conditions. By registering an account with sb777 or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein.
sb777 is committed to protecting the personal data of all players, particularly those based in Bangladesh. We process personal data only for legitimate, specified purposes and retain it no longer than necessary. We do not sell, rent, or trade your personal data to third parties for marketing purposes. All data processing is carried out in accordance with applicable data protection principles, including the principles of purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.
Privacy at a Glance
Data We Collect
sb777 collects only the personal data necessary to provide and improve our services, comply with legal obligations, and protect the security of the platform and its users. The categories of data we collect, and the reason we collect each category, are set out below.
| Data Category | Purpose |
|---|---|
| Identity data (name, date of birth, national ID) | Account registration, age verification (21+), KYC compliance, fraud prevention |
| Contact data (mobile number, email address) | Account communications, support queries, security alerts, promotional offers (where opted in) |
| Payment data (mobile money account details, card details) | Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard; anti-money laundering checks |
| Technical data (IP address, device type, browser, OS) | Platform security, fraud detection, service optimisation for Bangladesh mobile networks |
| Usage data (game history, bet history, session times) | Responsible gaming monitoring, customer support, personalisation, platform improvement |
Full Privacy Policy — Clauses
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How We Use Your Personal Data
sb777 uses the personal data we collect for the following purposes: (a) to create and manage your player account; (b) to process deposits and withdrawals through your chosen payment method; (c) to verify your identity and age (21+) as required by our KYC obligations; (d) to provide customer support and respond to your queries; (e) to detect and prevent fraud, money laundering, and other illegal activities; (f) to monitor for responsible gaming indicators and provide self-management tools where appropriate; (g) to send you account-related communications such as transaction confirmations and security alerts; (h) to send promotional communications where you have opted in to receive them; and (i) to improve the performance and features of the sb777 platform based on aggregated usage analytics.
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Legal Basis for Processing
sb777 processes your personal data on the following legal bases: (a) Contract — processing is necessary to perform the contract between you and sb777 (your account registration and the Terms and Conditions you agreed to); (b) Legal obligation — processing is required to comply with applicable anti-money laundering, age verification, and data protection laws; (c) Legitimate interests — processing is necessary for fraud prevention, platform security, and responsible gaming monitoring, where these interests are not overridden by your rights; and (d) Consent — where you have opted in to receive promotional communications, we process your contact data on the basis of your consent, which you may withdraw at any time by contacting sb777 support.
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Data Sharing and Third Parties
sb777 does not sell, rent, or trade your personal data to third parties for marketing purposes. We may share your personal data with the following categories of third party where it is necessary to provide our services: (a) payment service providers including bKash, Nagad, Rocket, Upay, Visa, and Mastercard — to process your deposits and withdrawals; (b) game software providers including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, and Microgaming — to enable gameplay, which may involve passing your session data to the game server; (c) identity verification and KYC service providers — to verify your identity and age where required; (d) fraud prevention and security vendors — to protect the platform and all its users; and (e) law enforcement authorities or regulators — where we are legally required to disclose data. All third-party data processors are bound by data processing agreements and are prohibited from using your data for purposes other than those we specify.
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Data Retention
sb777 retains your personal data for as long as your account is active and for a period afterwards as required by applicable law and our internal data retention policy. As a general rule: (a) account data and transaction records are retained for a minimum of 5 years from the date of the last transaction, in accordance with anti-money laundering requirements; (b) KYC documents are retained for the period required by applicable law, typically 5 years from the date of verification; (c) communication and support records are retained for 2 years; and (d) usage and analytics data in aggregate, anonymised form may be retained indefinitely for platform improvement purposes. Upon account closure and expiry of the applicable retention period, your personal data will be securely deleted or anonymised.
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International Data Transfers
Some of the third-party service providers we use — in particular, game software providers and certain payment processors — may process your data outside Bangladesh. Where such international transfers occur, sb777 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that required under applicable data protection law. These safeguards may include data processing agreements incorporating standard contractual clauses or equivalent transfer mechanisms. By using sb777, you acknowledge and consent to such international transfers of your personal data where necessary for the provision of our services.
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Children and Minors
sb777 is strictly an adult-only platform. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that we have inadvertently collected personal data from someone under 21, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that your child has registered on sb777 or provided personal data to us, please contact us immediately at [email protected]. We take age verification and the protection of minors extremely seriously and employ multiple verification checks during the registration and KYC process to prevent underage access.
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Marketing Communications
sb777 will only send you promotional emails, SMS messages, or in-platform notifications where you have explicitly opted in to receive them during registration or through your account settings. You may withdraw your consent to receive marketing communications at any time by contacting sb777 support at [email protected] or by following the unsubscribe link in any marketing email. Withdrawal of consent to marketing communications does not affect the legality of any processing carried out before your withdrawal. Note that even if you opt out of marketing communications, you will still receive essential account communications such as transaction confirmations, security alerts, and updates to these policies.
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Changes to This Privacy Policy
sb777 reserves the right to update or amend this Privacy Policy at any time. Where a material change is made to this Policy, we will use reasonable efforts to notify registered players via the email address or mobile number on their account. The updated Policy will be published at /privacy-policy on the sb777 website and the "Last updated" date at the top of the Policy will be revised accordingly. Your continued use of the sb777 platform following the publication of any revised version of this Policy constitutes your acceptance of the updated Policy. We recommend that you review this Policy periodically to stay informed of any changes.
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Responsible Gaming and Data
As part of our responsible gaming obligations, sb777 monitors player account activity for indicators that may suggest problem gambling behaviour — such as unusually high session frequencies, rapid increases in deposit amounts, or requests for self-exclusion. Where such indicators are identified, our responsible gaming team may use the personal data on your account to reach out to you with information about self-management tools, deposit limits, and support resources. This processing is carried out on the basis of our legitimate interest in protecting the welfare of our players and is not used for any marketing or commercial purpose. All responsible gaming data processing is handled confidentially within the sb777 support team.
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Automated Decision-Making
sb777 uses automated systems for fraud detection and responsible gaming monitoring. These systems analyse account behaviour patterns to flag potentially fraudulent activity or signs of problem gambling for review by a human member of our team. Automated flags do not result in automatic account suspension — all flagged cases are reviewed by a human agent before any account action is taken. You have the right to request human review of any decision that significantly affects your account. To request a human review, please contact sb777 support at [email protected]. We will respond within 5 business days.
Cookies and Tracking Technologies
sb777 uses cookies and similar tracking technologies to operate the platform, remember your session, and analyse usage patterns. We use two categories of cookies: (a) essential cookies, which are strictly necessary for the platform to function — including session authentication, fraud prevention, and load balancing — and cannot be disabled without breaking core platform functionality; and (b) analytics cookies, which collect anonymised, aggregated data about how users interact with sb777 to help us improve the platform. We do not use third-party advertising or behavioural tracking cookies.
When you use sb777 on your mobile browser, the same cookie rules apply. sb777 does not use any app-level tracking SDKs for advertising attribution. All analytics data collected via cookies is aggregated and anonymised before use in platform analysis — it cannot be used to identify any individual player.
Your Rights Over Your Personal Data
You have the following rights in relation to the personal data sb777 holds about you. To exercise any of these rights, contact sb777 support at [email protected]. We will respond to all rights requests within 30 days. There is no fee for making a rights request. (a) Right of access — you may request a copy of the personal data we hold about you. (b) Right to rectification — you may request that we correct any inaccurate or incomplete personal data we hold about you. (c) Right to erasure — you may request deletion of your personal data, subject to legal retention obligations. (d) Right to restriction — you may request that we restrict the processing of your personal data in certain circumstances. (e) Right to object — you may object to processing based on our legitimate interests, including automated decision-making. (f) Right to data portability — you may request a machine-readable copy of the personal data you provided to us.
Where you believe sb777 has processed your personal data unlawfully or has failed to respond adequately to a rights request, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. sb777 takes all such complaints seriously and encourages players to contact our support team first so that we have an opportunity to address any concern directly before a formal complaint is made.
Security and Contact
sb777 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data in transit, encrypted storage of sensitive account data, access controls limiting data access to authorised personnel only, regular security reviews and penetration testing, and monitoring for suspicious access patterns. No online platform can guarantee absolute security, and sb777 cannot be held responsible for breaches caused by factors outside our reasonable control — such as malware on your own device or the compromise of your account credentials by a third party. Players are strongly encouraged to use a unique, strong password for their sb777 account and to never share their login credentials with anyone.
In the event that sb777 becomes aware of a data breach that is likely to result in a risk to the rights and freedoms of affected players, we will take prompt steps to contain the breach, assess its impact, and notify affected players as soon as reasonably practicable. We will provide clear information about the nature of the breach, the data affected, and the steps players should take to protect themselves. Data breach notifications will be sent to the mobile number or email address registered on your account.
Questions About Your Privacy?
Our FAQ page answers the most common questions about accounts, data security, and payments via bKash and Nagad. Or review our Terms & Conditions for the full platform rules.
Visit Our FAQ Terms & Conditions